If you’ve been wondering how to stop getting ghosted for wedding photographers, you’re in the right place! Ghosting is one of the most frustrating aspects of running a wedding photography business, but with the right strategies, you can drastically reduce how often it happens. In this post, I’ll share practical techniques to help you book more clients and navigate the challenges of a saturated photography market.
Why Ghosting Happens and How to Prevent It
Ghosting often happens because clients are overwhelmed with options. One of the first things I do to prevent ghosting is to call potential clients as soon as I receive their inquiry. “By picking up the phone within 10 minutes, I create a personal connection that makes it much harder for clients to ignore me later on.” I use ShowIt to receive text notifications whenever someone fills out my contact form, making it easy to respond quickly and show genuine interest in their day.
Simplify the Consultation Process
Another reason clients ghost is because scheduling a consultation can feel like a hassle. That’s why I use HoneyBook’s scheduler to allow clients to book a time for their consultation with just one click. Instead of going back and forth over email, they get a link to my calendar, and when they schedule, HoneyBook automatically generates a Zoom link for the call. “This has saved me hours of back-and-forth and has significantly increased my consultation bookings.”
Using Courtesy Holds to Create Scarcity
Creating a sense of scarcity is another strategy that has worked well for me. After a consultation, I offer a three-day courtesy hold on their wedding date, giving clients a few days to make their decision without feeling rushed. This step helps prevent ghosting because it creates a sense of urgency while still giving them room to breathe. “If they don’t book within three days, I release the hold, but more often than not, they book within that time.”
Follow-Up Without Being Pushy
Finally, I send a single follow-up email after sending a proposal, just to make sure they received it. This email isn’t pushy—it’s simply a polite check-in to ensure their proposal didn’t go to spam. “That one extra touchpoint often keeps me top of mind and helps reduce ghosting even further.”
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