If you’re a wedding photographer, you’ve probably noticed something different about this year. What’s going on in the wedding industry right now in 2025? That’s the big question on everyone’s mind. Wedding bookings are looking different, couples are more hesitant to commit, and industry shifts are affecting us all.
But what’s REALLY happening? Let’s break it down.
Why is 2025 Such a Weird Year for Weddings?
Recent reports and personal experiences show that:
- Weddings are down 40-50% compared to pre-COVID levels.
- Many couples are opting for smaller weddings or elopements (but this trend depends on location).
- The 2024-2025 engagement gap means fewer proposals are happening.
- Election years tend to slow down big life events like weddings due to financial uncertainty.
“This is looking to be the weirdest year I’ve ever had in business. And I feel like nobody is fully addressing it.”
The COVID Engagement Gap is Real
Think about it—COVID changed how people dated. Couples who were together during lockdown either got married quickly or broke up. Now, there’s a noticeable lull in engagements, meaning fewer weddings.
Plus, weddings that boomed post-COVID in 2022 and 2023 have slowed down. We’re now past that surge, and the industry is rebalancing.
How Can Wedding Photographers Adapt?
So what do we do? The answer isn’t to panic—it’s to pivot. Here’s how:
✅ Diversify Your Services – Consider adding branding photography, family photography, or corporate work.
✅ Double Down on Marketing – Clients are being more selective. Make sure your website, social media, and SEO are strong.
✅ Educate Yourself – The wedding industry is evolving. Keep learning about wedding photography motivation and business strategies.
“I don’t want this video to make you feel like, ‘Oh, there’s not enough weddings, I’ll stop marketing.’ You have to keep showing up!”
Watch the YouTube Video All About This Here:
